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News-Releases Index | Outdoor Retailer

05/13/2026

Outdoor Retailer and Backcountry Partner to Debut “Backcountry Garage” at Reshaped Show in Minneapolis, Aug. 19-21. (5/13/26)

Outdoor Retailer, the platform for connection, learning, and outdoor discovery, and Backcountry, the 
online specialty retailer of premium outdoor gear and apparel for adventure enthusiasts, today 
announced “Backcountry Garage”, a strategic partnership for this August’s Outdoor Retailer show in 
Minneapolis, a new hub spotlighting the next generation of outdoor brands.
 
Located near the front entrance of the Outdoor Retailer show floor, the space features three core 
areas:
1) Product Showcase Area: Displaying gear, apparel, accessories and products from emerging and 
incubator brands.
2) Creator Lounge: A space for creators, media, and influencers to experience products and connect 
with participating brands.
3) Buyer Desk: A dedicated meeting and networking space where brands can meet directly with 
Backcountry buyers and key industry decision-makers.

“Outdoor Retailer has always been about creating opportunities for discovery, connection, and growth 
across the outdoor industry,” said Lindsay Hubley, senior vice president, Sports and Outdoor Division. 
“Backcountry Garage brings that mission to life by giving emerging brands, creators, and innovators a 
platform to showcase their brands, connect with buyers, and help shape the future of outdoor retail. As 
the outdoor consumer becomes more casual and lifestyle-driven, the partnership supports next-
generation brands focused on sustainability, wellness, inclusivity, performance, and differentiated 
products that meet the needs of this new consumer.”
 
Open Access for Emerging Brands
As part of the partnership during the show, Backcountry will promote an “open to all brands” initiative, 
giving exhibiting brands the opportunity to meet directly with Backcountry buyers. Backcountry buyers 
will be available at the Backcountry Garage booth throughout show hours.
 
Wild Reach Creator Integration
Backcountry Garage will integrate with Outdoor Retailer’s Wild Reach creator initiative, bringing 
approximately 150 curated outdoor creators into the activation throughout the show. Participating 
brands will gain opportunities for product exposure, storytelling, creator engagement, and increased 
visibility across the outdoor community.
 
The Next Chapter for Backcountry Starts at the Beginning
The announcement follows Backcountry’s recent launch of Backcountry Garage, an innovation engine 
and brand incubator created to empower founders with the resources, expertise, and distribution 
needed to scale breakthrough ideas. The platform’s first major move was the acquisition of Coalatree, 
the Utah-based eco-minded gear and apparel brand.
 
“We believe constant innovation is the most powerful way to improve our customers’ experience 
outside,” said Kevin Lenau, president of Backcountry. “Backcountry Garage is how we keep pushing 
when much of the industry is waiting, partnering with builders and founders who are rethinking how 
great gear, apparel and accessories should perform, so our community feels the difference every day 
on the trail, at the crag, and in their own backyards. The effort reflects our broader mission to create 
space and support for new builders, innovators, and entrepreneurs entering the outdoor market.”
 
Backcountry will introduce a series of on-site awards designed to spotlight standout innovation, 
creativity, and brand potential across the show floor, including several category-based Best in Show 
honors and a premier GOAT Award. Winners will be selected and presented live on site by Backcountry.
 
In addition, the winner of the Ambassador’s Choice Award, determined in real time by votes from 
Popfly creators attending the show, receive a prize package including an extended Popfly membership 
from six months to one year, a guaranteed private appointment with Backcountry’s buying team, and a 
marketing support package from Outdoor Retailer designed to provide additional exposure and post-
show visibility.

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