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News-Releases Index | Archroma

03/13/2025

Archroma launches AVITERA® RASPBERRY SE to extend the GENERATION NEXT platform for economical sustainability in dark shades (3/13/25)

Archroma, a global leader in specialty chemicals towards sustainable solutions, has taken sustainable 
and cost-effective cellulosic dyeing to the next level with the introduction of AVITERA® RASPBERRY 
SE.

Extending the AVITERA® SE GEN NEXT platform color of deep shades, the IP-protected brilliant 
trichromatic red empowers mills to achieve rich, dark and extra-dark shades while meeting the 
stringent fastness and sustainability requirements of leading brands and retailers. The newest element 
also offers significantly lower processing costs, with focus on reducing the recipe cost together with 
reliable right-first-time performance as well, “AVITERA® SE revolutionized the dyeing of cellulosic 
fibers and blends when it was introduced 15 years ago – setting a new benchmark with state-of-the-
art application and fastness performance and advanced sustainability,” Dhirendra Gautam, VP 
Marketing, Archroma said.

“Our goal was always to offer a full range of attractive colors without limits. With AVITERA® SE 
RASPBERRY SE as our new trichromatic red, we are now enabling fashion and textile companies to 
produce differentiated end articles in consistent and long-lasting dark and extra-dark shades with the 
same cost-competitiveness as in pale and medium shades. This is another major step forward on our 
PLANET CONSCIOUS+ journey to economic and environmental sustainability for our industry,” he 
continued.

Substantial Savings on Challenging Dark Shades
Dyeing darker shades – such as black, navy and especially red – has traditionally been more 
challenging and costly than dyeing lighter colors. Achieving a deep, uniform color requires higher dye 
concentrations and more water and energy, and often also demands additional steps or re-dyeing. 
Dark shades, particularly red, also tend to fade more quickly than light colors, especially when 
exposed to sunlight and repeated home laundering.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility on 
dark and ultra-dark shades, the AVITERA® SE GENERATION NEXT dyestuffs allow mills to achieve 
water and energy savings of up to 50% compared to best available technology, and to slash CO2 
emissions and effluent discharge by up to 50% as well. They can also increase mill output by up to 
25% or more.

Excellent Fastness for Vibrant Colors, Wash After Wash
The AVITERA® SE GENERATION NEXT dyes offer excellent fastness properties, retaining their vibrant 
colors through repeated home laundering, even when exposed to chlorine and oxidative bleach. They 
also demonstrate good resistance to light and perspiration. This performance meets the stringent color 
fastness standards of leading industry standards and makes them suitable for the High IQ® Lasting 
Color and High IQ® Lasting Color Eco color retention programs.

Crucially, all of the AVITERA® SE dyes are free from arylamines, including pCA*, and comply with 
bluesign® and ZDHC Level 3.

Maximum Resource Savings, Highest Performance Levels
Under the PLANET CONSCIOUS+ framework, AVITERA® RASPBERRY SE qualifies for the IMPACT+ 
category on the SUPER SYSTEMS+ matrix. This indicates that it delivers maximum durability and 
resource savings with the cleanest chemistry and highest performance.

Wide Color Range with Top Color Consistency
AVITERA® SE RASPBERRY SE sits alongside three other deep colors in the AVITERA® SE range, 
providing opportunity to expand to the dark shade arena with both environmental and economical 
sustainability:

AVITERA® BLACK PEARL SE: A strong, greenish-cast black dye that can be used to correct 
metamerism.
AVITERA® BLUE HORIZON SE: A trichromatic, greenish-cast blue element with high resistance to 
nitrogen oxides (NOx) in the atmosphere.
AVITERA® NIGHT STORM SE: A strong navy shade with a greenish cast, recommended for dyeing the 
deepest navy and combination shades.
AVITERA® SE set a new benchmark for sustainability in the textile industry when it launched in 2010. 
The range’s color palette has been significantly expanded over the years, while performance has 
improved, and greater cost savings have been made possible through recipe optimization and added 
environmental benefits. Generation Next, the fourth generation of the revolutionary dye solution, adds 
dark and extra dark shades for next-level economic sustainability.

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