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October 14, 2024

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News-Releases Index | Archroma

09/02/2024

Archroma, Kipas Denim and Jeanologia collaborate to launch low-impact contra denim collection

Archroma, a global leader in specialty chemicals towards sustainable solutions, Kipa? Denim, a leader 
in integrated textile production based in Türkiye, and Jeanologia, a sustainable textile solutions 
company, are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal 
and greater sustainability.

Combining their advanced technologies, the three textile innovators are behind the launch of Kipa? 
Denim’s new Contra Denim concept – a breakthrough in denim dyeing and finishing that enables 
brands to create stunning and long-lasting distressed looks and designs effects, including intricate 
patterns, whiskering and fades, through cleaner processes that save water and energy and reduce 
greenhouse gas emissions.

Denim has traditionally been challenging to produce, especially for black and indigo fabric with a worn 
or distressed look, requiring significant water usage, harmful chemicals and intensive manual labor. 
The Contra Denim collection is laser- and laundry-friendly, with colors that are deep and durable. 
Stunning wash-down vintage effects and high contrasts are achieved via washing or laser techniques.

Contra Denim is based on Archroma’s DENIM HALO, a new approach to denim production that 
incorporates resource-saving pretreatment that includes DIRSOL® RD and dyeing processes to 
produce easy-wash laser-friendly denim. It delivers a substantially reduced environmental footprint 
compared to the industry-standard denim finishing process while reducing yarn shrinkage and 
improving garment tensile strength.

The Contra Denim’s vintage looks are achieved with advanced laser marking technology from 
Jeanologia. Thanks to the combination of Archroma and Jeanologia technologies, manual hand 
scraping or potassium permanganate spraying harmful for workers and the environment are completely 
eliminated.

“Part of Archroma’s SUPER SYSTEMS+ portfolio of end-to-end solutions, DENIM HALO is empowering 
our partners Kipa? Denim and Jeanologia to deliver denim with measurable environmental impact 
through the EIM software, as well as the colors and effects that consumers crave,” Umberto De Vita, 
Market Segment Director – Denim, Archroma Textile Effects said. “This collaboration is a notable 
example of our planet conscious roadmap at work, combining innovation and partnership with a focus 
on consumers and the environment.”

Mustafa Guleken, Kipa? Denim, said: “As Kipa? Holding, our vision is to lead the change towards 
circular and renewable industries while being a fair and reliable company. We strive to help lead the 
way to a more sustainable and circular future through research and development in collaboration with 
fellow industry leaders, like Archroma and Jeanologia. With Contra Denim, we are making it possible 
for the world’s denim brands to unleash their design creativity without compromising their 
environmental ambitions or production efficiency.”

Fernando Cardona, Brain Box Team Manager, Jeanologia, said: “As a purpose-driven textile technology 
company, we take pride in working with partners to accompany them through their transformational 
processes. We are delighted to work with industry leaders such as Archroma and Kipa? Denim, who are 
at the forefront of responsible denim production.”

Initially producing a ContraBlack Denim collection, Kipa? Denim has now extended the Contra line to 
classic indigo and other colors from the DIRESUL® RDT range.

The ContraBlack collection earned a Jeanologia Environmental Impact Measurement (EIM) score of 11 
on stone wash versus the ring dyeing market standard score of 67. This confirms the low impact of the 
ContraBlack range in both water and energy consumption, chemical impact and workers’ health.

ZYIA - Item 882 - Black Light N Tight Hi-Rise Crop 17
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ZYIA - Item 3511 - Men's Gray Track Sport Jogger 31
The supreme, heavy-weight fabric gives this design a substantive feel that's breathable and packs the perfect amount of stretch. Articulated detailing at the thigh, knee, and crotch deliver contemporary styling and comfort. There are front hip pockets, cord-style drawstring, and invisible ankle zips.

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