ATTITUDE
Conscientious consumerism and technology collide as people approach their lives in a more balanced and holistic way, inspiring a simple, laid-back and natural mood. PARITY is about finding the balance between the competing forces of life – work and leisure, online and offline, activity and rest – which becomes more possible and enjoyable with Sensil® Nylon 6.6.
Realizing the need to keeping it real, people are slowing down and enjoying life, rediscovering themselves through travel and other experiences as more liberating lifestyles emerge. Non-conforming roles and identities are replacing the more rigid and structured lives of the past.
At the same time, the smart element is influencing all levels of the value chain, delivering speed, information, efficiency, improved performance, and extended garment lifecycles. Blockchain technology, auto-mation and other processes reduce water and energy use and minimize waste.
The traditional workplace is going the way of the buggy whip with the gig economy, hot-desking, freelancing and the rise of startups.
Fabrics will be more organized and simple in their delivery, with tactility as important as long-lasting performance. Sensational natural touch is key, with matte aspects coming through in all segments.
Sensil® performance products are the perfect companion to noble naturals like merino wool and pima cotton as well as to manmade cellulosics like lyocell and cupro, combining the best of both the synthetic and natural worlds.
Timeless classics reemerge with a heightened functionality and style. Rich and texturally supreme touch features in a laid-back appeal with organic structures.
Tired of the irresponsibility of fast fashion, smarter brands and consumers now under-stand the carbon footprint of a garment. The slow movement is gaining consciousness that performance equates to appa-rel that endures. Using quality materials like premium fabrics of Sensil® ensures a longer lasting product.
COLOR
A rich color palette inspired by natural sources generates a neutral look for the mens- and womenswear market. Keeping it real through the palette ensures a gender neutral application, with rich red and blue tones harmonizing with porcelain white and eau de nil.
MATERIAL INSPIRATION & TEXTURAL APPEAL
Perfect surfaces — Unisex melange — Tone-on-tone relief — Delustered and compact — Aged touch
Explore another ATTITUDE by clicking on it's image below. Visit NILIT®'s info page and learn about all of their performance fibers.
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DARING: opposites attract, tactility, rebellious, pic'n'mix, unruly
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IDENTITY: cultural remix, respect, origins, sustainability, honor
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DEXTROUS: accelerate, sports, enhancement, experience, connection, multi functionaility
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PARITY: keep it real, balance, sensibility, caress, natural, sensual
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FASINATE: fantasy, ambition, goals, gloss, guilt-free living
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STIMULATE: accelerate, shine, illuminate, precision, technicity
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